Academic Profile
Dr. Muhammad Ziad Soliman
Research areas
Consumer Behavior · Digital Marketing · Artificial Intelligence in Marketing
My research focuses on digital marketing, consumer behaviour, social commerce, and artificial intelligence in marketing. I study how consumers interpret promotional messages, engage with marketer-generated content, and interact with AI marketing agents.
Kuala Lumpur, Malaysia · Jerusalem, Palestine
Research interests
Digital marketing; consumer behaviour; social commerce; marketing communications; promotional messages; marketer-generated content; AI in marketing.
Research methods
PLS-SEM, fsQCA, mediation analysis, latent profile analysis, and qualitative and thematic analysis.
Published research
From content to engagement: The mediating role of consumer perceived behaviour in marketer-generated content on social commerce platforms—Evidence from an emerging economy.
Soliman, M. Z., Sarwar, A., & Ng, K. W.
Journal of Theoretical and Applied Electronic Commerce Research, 21(7), 238
View publication ↗Towards an integrated strategy for developing external tourism to enhance the competitive advantage in the tourism sector in Palestine.
Soliman, M. Z., & Qadi, A.
Journal of Al-Quds Open University for Humanities and Social Studies, 7(1), 24
View publication ↗